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Thursday, January 28, 2010

iFad? Not for all.

I am sure Apple did some market research, and did not build a product on a hunch. It's been two days since Steve Jobs introduced iPad, and the more I think about it, the more I realize how it is the perfect product for my mother. She has a laptop computer to play some of her favorite games, send and receive emails, and every now and then surf the web. She clearly does not need a laptop with a full operating system to do them, and her life can be much simpler with a simpler OS and device.

For power users of a laptop like myself, between a capable phone (iPhone, Android Nexus One, or Droid) and a pretty portable and powerful laptop, there is no need for an iPad. It is a giant iPod touch.

As one of the killer features, I was expecting some sort of wireless VGA or HDMI. How cool would it be if one could turn the iPad into a giant remote control that has all the content you want. Imagine being at home and playing games, or watching things on your home TV without having to plug anything in or running cables across the room.

How about a camera? How cool would it be to make a video call with it? Possibly the next generations of the product will have it.

Just one side note about the presentation: Steve Jobs is a master presenter. He is very calm and amicable when presenting. However, when he was pitching iPad's price, I found him very sleazy. He sounded like a used car salesman when he posted a made up anchor price of $999 on the screen saying everybody thought it should be priced just under $1000. And then, as if it is a real break through, with some sound effects, he declared that they crushed the price down to $499. By the way, $499 gets you the toy version of this device which you will have to update in 1-2 years, because the battery won't hold much charge and more importantly, you will run out of space due to storage heavy application. A proper one will cost you around $700. As my negotiation professor would say: "where did that $999 come from, and how is it relevant?".

I am sure they will sell millions of iPads to their target audience: Not technology savvy people who want to be on the "interwebs"; aka Mom.

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